News
New partnership formed to drive city centre promotional space
Rebecca Whitt and Stuart Eustace of Mediastream Solutions put their new relationship with BRMB’s promotional Thunder team on the big screen at Paradise Forum
Mediastream Solutions and BRMB (Birmingham Broadcasting Ltd) have joined forces to exclusively market two of Birmingham's most prestigious promotional spaces.
BRMB has been appointed by Mediastream Solutions as the sole agent to promote Argent owned Paradise Forum and Brindleyplace which together boast some of the best advertising opportunities in the city.
The combination of the GCap owned radio station's strength as one of the city's biggest media companies with the two hugely popular promotions and advertising locations, will offer clients a diverse range of opportunities to promote their brand, from event logistics to the use of the station's popular BRMB Thunders.
"The opportunity to work with BRMB was one we simply couldn't resist," commented Stuart Eustace of Mediastream Solutions. "The station has an excellent track record of delivering memorable campaigns and we believe combining this with our prime space at Paradise Forum and Brindleyplace will allow advertisers to successfully impress and engage with a wide consumer and professional demographic in the city."
Commenting on the partnership, Paul Cranwell, head of commercial sales for BRMB added: "We already have the most active promotions team in the West Midlands and as such are delighted to be representing Paradise Forum and Brindleyplace as they are both prestigious, high footfall, city centre locations which offer unique commercial opportunities for advertisers. Mediastream's promotions space together with its digital offering at Paradise Forum is the most advanced in Birmingham and one which we believe will prove invaluable in ensuring we continue to offer our clients innovative and eye catching campaigns across the second city."
A wholly owned subsidiary of property developers Argent, Mediastream Solutions offers a unique opportunity to purchase digital out of home media, promotional space and other creative opportunities in strategic locations that are perfectly placed to reach millions of Birmingham's city's workers, residents, national and international visitors.
Paradise Forum alone attracts a footfall of some 12 million visitors per annum and offers the two largest HD Ready LCD advertising walls of their type in Europe. Allowing advertisers to utilise groundbreaking technology, the area also boasts the biggest sound shower in the world which provides targeted audio messaging, alongside a state of the art Bluetooth system enabling immediate data capture.
Nearby, leading business and leisure destination Brindleyplace offers a unique and vibrant Central Square for promotional opportunities surrounded by Grade A office space, restaurants and retail units. Both locations are ideal for product launches or sampling events.
For more details on advertising at Paradise Forum and Brindleyplace please contact Paul Cranwell at BRMB on 0121 566 5211. Or Stuart Eustace / Rebecca Whitt on 0121 633 7471