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Locations & Demographics

Paradise Forum

Paradise Forum is one of the busiest and most strategically important thoroughfares in Birmingham, it attracts a footfall of approximately 12 million people and has recently undergone a £2 million redevelopment to upgrade the premises and attract an eclectic mix of shops and eateries.

Existing tenants at Paradise Forum:

  • Baguette du Monde
  • Bebo
  • Interflora
  • Ladbrokes
  • McDonalds
  • Nando’s
  • Newsflow
  • Wetherspoons

Paradise Forum links the traditional core of the city centre with the International Convention Centre, Brindleyplace and the multimillion pound commercial and mixed use developments that are currently taking place in Birmingham's Westside.

Demographics for Paradise Forum

  • 50% ABC1
  • 65% of the people walking through Paradise Forum live or work locally
  • 41% of people visiting Paradise Forum are on their way to or coming from Brindleyplace
  • 21% of people asked are planning to buy a new car in the next 12 months
  • 20% of people asked are planning to buy a property for personal or investment use in the next 12 months
  • 9% of people asked own more than one property either in the UK or abroad
  • 64% of people asked are planning to book a holiday in the next 12 months
  • 34% subscribe to Sky
  • 51% own computer games
  • 60% subscribe to Broadband
  • 64% have a credit card
  • 65% are aged 18-44
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